6 Best Tools to Use in Ecommerce Websites
Managing an ecommerce website can be a little hard if you do not have the right set of tools to use to check website errors, crawlability to search engines, traffic quality and quantity, and as well as management of individual web pages.
Google Analytics
Are you interested to know about web traffic quality and quantity? Are you interested as how your visitors browse the pages of your website? Signup for a Google Analytics account to check on the quantity of visitors you have from search engines, referring traffic from other websites, and also direct website visits. The only requirement for you to get a Google Analytics account is to get a Google Account from Gmail, get the analytics code and paste it to the body of your website, verify the code, and allow 24 hours for bots to successfully crawl to your website-for free.
Shopping Cart Tools from WordPress
If you have been using WordPress as a tool for your ecommerce website, you need not pay for an online shopping cart system to get your business going. All you need to do is to search for a shopping cart plug-in, install, and customize it to fit to your website. Don’t forget to use high quality product images to make sure you grab the attention of your visitors.
Google Webmasters
Use Google Webmasters tool to check for errors, verify, and as well as submit your website URL for verification. Once you do this, you will always be sure to get information as to how your website is doing in the face of the search engines. You can also check for errors and fix the errors. You can check downtime issues and as well as 404, 301, 302, and 300 page errors.
Picasa
Picasa is one of the best free image tools we have today. You can edit or retouch your photos easily using Picasa and enjoy a good amount of storage for stock photos.
Merchant Account from PayPal
Studies show that allowing multiple methods of payment in ecommerce websites increase the amount of sales and profit. When you build ecommerce website online, always remember that there are different types of users whose preferred payment method is not the same for each one. Getting a merchant account in PayPal allows security of payments for both buyers and sellers and as well as pay through credit or debit card payments. PayPal also accepts bank transfer and payments using a PayPal credit which is easier for both parties. Transaction charges may apply but they’re always at a minimum level.
Search Engine Optimization
Search Engine Optimization helps ecommerce websites to have an edge against competitors when white hat SEO techniques are followed. Search Engine Optimization does not just end in one blow, but it is a continuous effort to be performed by internet marketers in order to stay on top of search engine rankings. Search Engine Optimization techniques include but not limited to On-page optimization, link building, article writing, anchor text writing, image optimization, and submission to different search engines.