How to Promote Your Website the Right Way
Since you are already investing time and cash in making your website look as eye-catching and professional as possible, why not make the effort worthwhile by promoting it as well? While it’s true that it can be time-consuming to promote your website, at least you can make sure that all your hard work won’t be wasted. Search engine optimization is not quantum physics and it does not take supreme technical skills to understand and carry out its basic strategies. Here are some of the basic tasks you can work to get your started:
Work on your Website’s Usability
Your website is your calling card to the world, especially if you are using it for business purposes. This means you have to make sure that your website is in great working condition. Internet users are very fickle and impatient lot and if they don’t like the way your website works, they will get annoyed and leave your page altogether. If you are maintaining the website by yourself and your developing skills are pretty much basic, then make the website as straightforward as possible, with all the functions working. Users will appreciate a simple website that works well over a flashy website that constantly conks out. Leave the fancy touches to a web designer if you want to upgrade.
Choose the Right Keywords
Now that you have made your website look appealing to users, it’s time to make it appealing to search engines as well. Your ranking in searches can make or break your website’s traffic flow. This task entails researching for keywords that you can use for your website’s page title, meta tags, and overall copy. You need to adjust or tweak your website according to the keyword/s. There are tutorials and tools that you can use to research the right keywords for your website.
Submit to Search Engines and Indexes
There are tools that you can use to do automated submissions to search engines and indexes. There are search engines that disabled automatic submission, so you have to do determine which ones you can work on. Once you get listed, you have to wait and work continuously to improve your rankings, which can take a long time. This is a given in SEO, which is a continuous process. Long hours should be spent to achieve long-term benefits.
Use Social Media
Facebook and Twitter is among the fastest channels in which you can introduce your website to people. All it takes is a status post and a twit to get people to visit your website. If you are running a business, you can create a Facebook fan page for your company and link your website there. Make sure to regularly post updates and photos that can garner interest from your friends.
If you don’t have the time or patience for promoting your website, you can always hire an SEO practitioner to do the work for you. However, working on this on your own can save you the trouble of hiring someone and will allow you to gain more knowledge about marketing your website.