Website Design – 4 Factors That Boost SEO
Website design is one of the most critical factors for your business. Your website is your virtual shop, a place where you display your wares – services or products – to the whole world with the hope that they will buy and you can generate an income from the business. The critical point here, therefore, is visibility. You need to make this website visible to as many people as possible; only then they will learn about your existence and consider buying whatever you propose to sell.
SEO Vis-a-vis Website Design The visibility of your website depends on how well the search engines find it. In order to make it visible and prominent to the search engines, there are a few SEO factors that you should be aware of. “SEO” is short for “search engine optimization,” the process and methods used to have the search engine “see” and “read” your website. A good website design would ensure that the website is perfectly SEO-ed.
This is important because only when the search engines “see” and “read” your website will they display it on the search engine result page (SERP). Unless the name of your website is displayed on the first two SERPs, your website does not exist for the Internet surfer.
4 Important SEO Factors
Content is King – While website design is critical to SEO, even more important is the quality of the content you are posting. The Internet surfer does not have time for nonsense. If he does not find something really interesting said on your website, say in 10 seconds of browsing, he will leave – and you would have lost a potential customer. Ensure that your content is excellent and interestingly put up.
Easy Navigation – A good website design would have the surfer reach what he wants in a maximum of 3 clicks; if it is done is fewer clicks it is all the better. Hence, the website should have relevant and user-friendly sub-categories. Always have a sitemap to help the search engine find the changes you do to your site faster and easier.
Use long-tail keywords – For best visibility, the website design should include as many long-tail keywords as possible. Check what pops up next when you type your keyword; sprinkle as many of those terms as you can in your website content.
Social media is your best ally – Make the inclusion of social media an integral part of your website design. How? Have links to Facebook, Twitter, YouTube, LinkedIn and other social media out there. The more the merrier here, for this is the fastest way to promote viral marketing of your website.